When deadlines approach and end of term stress is in full swing any invitation to procrastinate is very welcome. If that invitation comes from The London Design Festival and involves Typography then surely it would be rude not to…

The rules were clear: choose one quote from this list and design an A4 poster in one hour or less. As a bit of inspiration Pentagram’s Campaign for The London Design Festival 2009. Definitely a challenge. I really liked Steve Rogers quote ‘Designing a product is designing a relationship’ which I believe is true for many aspects in design. After much deliberation (those precious minutes!) I decided to go with the red from Pentagram’s campaign and a typeface very close to my heart: Clarendon Condensed.

There are many things that could improve given more time but all in all I’m happy with the idea for the final poster and, if anything, I had too much fun with this. Hope the fine people of LDF have another challenge soon!

Over 100 entries were submitted and I’m very happy that my design was included in the selection on LDF’s flickr set. Have a browse and check out the other entries, some really good stuff. Winners will be announced next week, wish me luck!

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