This is my entry for the Penguin Student Awards competition, a book cover design for ‘One flew over the cuckoo’s nest’ by Ken Kesey:
The brief asked to come at it from a fresh angle: ‘Try to design a new cover for a new generation of readers, avoiding the obvious clichés and steering clear of the film promotional graphics and looking at the many themes within the book – political, social, victim, antihero, madness, sanity, affection, violence etc.’
Such a powerful story told from the perspective of Chief Bromden. His voice as a narrator is so strong -ironically- that I started looking at native American prints (pinterest board) and its flat geometric shapes became the base for the graphic elements, almost pictograms. As for the colours I knew I wanted to use hospital green in conjunction with white, the colours of the asylum, and red for the cross and the contrasting elements. The clinical type is influenced by the great Lawrence Weiner that I saw in TypoLondon a few months ago.