Just got the best birthday card ever!
Book design hero Chip Kidd by David LaChapelle, happy birthday to me :)
Greeting Cards
As I said in my previous post, I entered the Tigerprint Hand Drawn Type competition with the ‘Congratuwelldone‘ embroidery piece. In the last minute I thought to include two other sketches I made with my submission (meant to embroider them as well but ran out of time, I’m so slow!). Why not, right.
Well, I couldn’t be happier that one of them actually made it and was chosen as one of the 5 runners up!
The best bit is that I got really interesting feedback from them that I’m definitely going to take on for future projects. As a student, getting industry input is absolutely priceless. They liked the idea of using ‘Ta very much‘ (like Congratuwelldone and Oh YES maaaaybe not your average greeting card) but were concerned the design was not commercial enough and suggested to push it further to see how else it could work.
It also got me thinking how it’s not always about the skill or time you spend on the production (took me 3 days on-off to complete the embroidery) but the idea behind it.
Ta very much!:
It was very exciting to follow the judging pretty much live on their blog, facebook and twitter, all constantly updated with information and pictures of the process.
I’ve always wondered what a judging session would look like, not sure I’d want to be in their place though, so many amazing entries! :
And so the last term of my second year started. Dissertation proposal handed in (with a massive 10 minutes to spare, well done me) the holidays are officially over. I’ve had quite a few projects on the go this Easter and had a lot of fun with them, one of my favourite ones is this embroidery piece that I finished just a couple days ago.
Here’s is a picture of the process:
It’s a greeting card design for Hallmark/Tigerprinters’ competition that do all the cards for Marks & Spencers so I wanted to keep their customer in mind (male or female aged 30 plus according to them) but also keep my style and make it fun. As the brief was hand drawn typography and that’s what I do most of the time I tried something a bit different and put the embroidery skills learnt at Dudua’s workshop to good use:
I used festive/summer colours and since I could use my own copy, well, I went for it:
Congratuwelldone!
I’m happy with the outcome and while my embroidery needs a bit of polishing it was good to try something new. Will let you know how it goes.
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