Surf Mama

  • CLIENT: Beautiful Books
  • PROJECT: Hardback memoir 
  • More information and proces here 

The dust jacket has blue surfboards that divide the sections and make up the spine. The cover was Wilma’s painting and her own lettering so I felt the design had to match the mood:

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End paper – Wilma uses flowers in her work all the time so a flower pattern made out of surfboards seemed fitting:

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To make the artwork and text float nicely every chapter has a B&W icon by Wilma that relates to the story:

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More endpaper and back flap featuring Wilma’s portrait:

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Detail of the back cover with some of the chapter icons and layout inspired by 60s surf magazines:

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